The marketing funnel is shifting. The season to allocate marketing budgets for 2020 is drawing closer. … of trends on the cusp of going mainstream. Retail Trends 2019 | April 2019 As traditional retailers are closing stores and reducing the size of their portfolios, a new wave of stores are opening – bringing new brands, new services and new experiences to the high street New store experiences Google Hardware Store Showfields The “most interesting store in … Each year sees many new strategies emerging. We also employ algorithms to determine which colors work best for specific demographics based on a specific advertisement. With all the data available to businesses, it's becoming a necessity to perform the proper research on audiences and target customers the correct way. These new technological advances have amazing potential within the marketing sector if you know how to use them to your advantage. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing … For example, Instagram will invest more on IGTV to establish it as a new platfo… Brands that can own a niche, continually provide third-party validation and establish strong credibility will likely be able to stay ahead. This includes not only segmenting existing customers into proper buckets but also segmenting prospects when looking for new business. 3) Chatbots. You’ll also see more sales and an increase in customer loyalty when you properly execute these strategies. However, it’s not enough to create videos with no clear objectives. Injecting well-designed marketing content and automation throughout the sales process has now become of paramount importance in securing appointments. Expertise from Forbes Councils members, operated under license. Maybe it’s time to reconsider it. Especially when it comes to marketing and trying to get your business to a whole new audience. By taking advantage of these upcoming trends, brands can gain a strong lead over their competition. Trends of Marketing Present. Yes, 24/7 connectivity and digital experiences that blur the boundaries of the real and virtual are not 'new' trends, but in 2019 their convergence will reach deeper than ever before into culture. Here are 7 of the most important digital marketing trends to watch out for in 2019. Being thoughtful about vendor selection can be beneficial as you prepare for future integrations. New year, new challenges! These are the top trends for 2019 in marketing and advertising, shaped to a large extent by the digital trends reconfiguring the world of content and entertainment. Three technology trends that will redefine marketing in 2019. Utilizing an all-encompassing solution for sales, marketing and company growth is becoming a necessity for many businesses. Tip: Jeff uses SEMrush. Marketers are always eager to try new things and for that, we applaud them. Many marketers think that in 2019 some of the traditional marketing techniques with new elements will be in trend. The season to allocate marketing budgets for 2020 is drawing closer. And rightly so, since reviewing ….. 1. This article was originally published in Campaign India. From higher quality production, premium content, and live videos, you’ll see this new trend take over social media by storm. According to a recent Cisco study, within the next three years, 82 percent of consumer internet traffic will be video! While consolidation continues and more single-sign-on solutions are becoming available, it's often still difficult to find total solutions for everything. We recommend you to go through our, No Course with the Search Term, Please find our popular courses, Digital Marketing & Social Media Strategy, Managing Brands & Marketing Communication, Conference on Assessment Centers & Talent Management, Financial Accounting & Auditing - Advanced, Artificial Intelligence and Machine Learning, Advertising Management & Public Relations, IIM Lucknow, Advanced Program In Leadership. There is a lot of excitement surrounding artificial intelligence (AI) and robotic process automation (RPA), including their ability to drive further automation in wealth management and provide a better investor experience. Some marketing trends during this time included: Early Search Engine Optimization Improvements; AdWords and PageRank; Early Blogging . Marketers must acknowledge the need to stop investing in strategies that did not work in 2019. Our organization has regular meetings that include sales and marketing teams. Let’s have a look at the popular digital marketing trends in 2020 suggested by leading digital agencies all over the world. Digital video is the new … As the economy continues to expand, several shifts in how brands are embracing marketing are rising to the top.Let's explore five trends … The marketing funnel is shifting. By Pooja Bagul | 13th Apr 2017. But new trends are also emerging, including excitement over voice shopping and "try before you buy" offers. Today, companies are faced … Would you like to get an instant callback? Trends To Empower Your 2020 Marketing Strategy. Video marketing will be the focus for digital attention in the coming year. You may opt-out by. The findings are collected in the 2019 … Retailers will be bolder with ad campaigns. 0 claps +0 . The country continues to be in a candidate’s market, especially in marketing… These are the top trends for 2019 in marketing and advertising, shaped to a large extent by the digital trends reconfiguring the world of content and entertainment. To help organizations better understand the prevailing attitudes, key benefits, current usage and future plans related to personalization, Evergage and Researchscape International surveyed 314 marketing professionals across industries and countries, although predominantly in the U.S. The marketing present in today’s society is a combination of previous trends that have been improved upon, such as TV ads and print, with new … Trends of Marketing Present. New York Life Investments BrandVoice ... 5 Marketing Trends To Pay Attention To In 2019. Using intelligent algorithms, RPA can automate wealth management tasks that are repetitive, labor-intensive and prone to hu… 0 claps +0 . Share on. Tech Trends in Marketing and Consumer Life 10 Digitalization Barriers and Approaches Any step into the future begins with an unbiased assessment of the current state of affairs. If you're looking for more information into digital marketing trends that will shape India in 2019, do check out our co-founder Vikas' in-depth video below. With people analytics appearing as one major trend in 2018, more organizations are now paying attention to employee experience. However, it’s not enough to create videos with no clear objectives. Develop integrated content that spans departments. New methods are always needed to try and be as successful at this as humanly – or machinely – possible. Video consumption is not expected to slow down. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. All these trends … Current trends in marketing. Some 73% of all Americans engage with YouTube. 2021 digital marketing trends: 25 practical recommendations to implement. By continuing to use our website, you consent to the use of these 0 claps +0 . Share on. These are the trends that people have been talking about, that the market is ready for and that can help inform your choices around marketing campaigns, creative strategy and product development. Opinions expressed are those of the author. The current trends in marketing are leaning towards everything becoming personalized, instantaneous, and virtual…in a word: futuristic. 2. Continue your content marketing … New methods are always needed to try and be as successful at this as humanly – or machinely – possible. Video is a Must. Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. Please enter a valid 10 digit mobile number, How Digital Marketing will impact Businesses in 2019-20. Global ad spending in 2019 is may surpass last year’s spending with a 4% growth rate; Marketing Trends are Always Changing. Share: 10 Digital Marketing Trends for 2019 you Should Know. She lives in Westchester County, NY with her husband and 2-year-old son. It's also becoming harder for many consumers to make decisions about products and services due to the vast number of options. 3. Looks like you already have an account with this ID. Omni-channel Marketing … Marketing isn't just about discounts, and … Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. Data collection and data capture are becoming a norm for small and midsize businesses as well. Our organization uses demographic and sociographic information to help determine audiences for social media to drive the best response. Many marketing trends are gaining steam this year. The findings are collected in the 2019 Retailer Playbook. 0 claps +0 . Today, consumers and business buyers alike expect convenient, relevant, and responsive engagement across every interaction. With technology advancing, it's becoming easier for almost anyone to set up a business online. Beyond this, much company buying is now done automatically through electronic data interchange link among companies. Especially when it comes to marketing and trying to get your business to a whole new audience. © 2020 Forbes Media LLC. In her current role, she oversees strategic content direction for the event marketing and management platform. And that’s if you are lucky. New mover targeting through digital channels is showing similar results. by Gena Killion. Here's our list of trends that could continue to shape retail marketing in 2019. “Content marketing isn’t just about creating a new … Source: LYFE Marketing By Pooja Bagul | 13th Apr 2017. There are a lot of marketing speakers and sales speakers already shouting out the trends for 2019… The result: … According to HubSpot, companies who practice good smarketing generate 208% more revenue from their marketing efforts. Marketers must acknowledge the need to stop investing in strategies that did not work in 2019. REPORT / Social Media Trends 2019 6 In recent months, consumers, regulators, and media observers have called into question the privacy, accuracy, and ethics of nearly every social network. Traditional Marketing Channels with New Elements . Today, consumers and business buyers alike expect convenient, relevant, and responsive engagement across every interaction. In the recent years digital marketing has... Our counsellors will call you back in next 24 hours to help you with courses best suited for your career. Emerging Marketing Trends: Four 2019 Predictions. Start spending more time on analyzing the best types of video that work for your audience. Search marketing trends. Trends To Empower Your 2020 Marketing Strategy. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging … Share on. Segmenting customers and communicating to each segment through a voice that speaks to the specific cohort is becoming a standard for many brands. Marketing Analytics vs Business Analytics: Basic Concepts in the World of Big Data, Upcoming Trends for Digital Marketing in 2019, 5 Benefits of Digital Marketing Vs Traditional Marketing. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. As more social platforms invest in video content, marketers are investing in video to engage their audience. And it isn’t just new technologies that are changing the game. Welcome to The 2019 Topics & Trends Report from Facebook IQ, our review of the topics of conversation Targeting a tight segment (in this case new movers) and connecting this segment with relevant content produces a significant lift in response rates. 2021 digital marketing trends: 25 practical recommendations to implement. Our company has tested new mover segmentation across many verticals for many years. The online survey was fielded from February 21 to March 21, 2019. Many digital marketers underestimate the power of offline or traditional marketing. In the marketing and advertising industry, our organization sees competitors crop up daily — many with very few clients and limited experience. *I hereby authorize Talentedge to contact me. 2. * Loan Processing fee to be paid directly to the Loan Provider. I appoint MyMoneyMantra as authorized representative to receive my credit information from Experian for the purpose of providing access to credit & targeted offers ('End Use Purpose') as defined in given Terms & Conditions. Our teams share marketing campaign calendars, discuss content ideas, craft call scripts and define processes. Building brand awareness and trust can help a business secure longer-term customers. Over the past several years, the business development professionals in our organization have seen a clear shift in prospect engagement when sales activities are supported by marketing and content. With that in mind, it’s important to consider these six marketing trends which are set to take the industry to the next level in 2019. Share on. Content marketing and PR pro Jess Hodkinson says that marketers are moving toward more integrated content, placing an emphasis on collaboration and using articles, videos and more for multiple purposes. According to a recent Cisco study, within the next three years, 82 percent of consumer internet traffic will be video! REPORT / Social Media Trends 2019 6 In recent months, consumers, regulators, and media observers have called into question the privacy, accuracy, and ethics of nearly every social network. The online survey was fielded from February 21 to March 21, 2019. They aren't just for Fortune 100 companies anymore, though. Video is a Must. Consequently, we are likely to see changes in leadership and strategic management practices in 2019. Trend #7: Personalization is the new marketing The problem with marketing as it exists today is that 95% of your visitors will never convert into a customer. 1. Capturing and storing data is the first step in building a predictive modeling solution. 1. Emerging Marketing Trends: Four 2019 Predictions. Review these digital marketing innovations to identify opportunities to improve leads and sales There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new … Share on. With traditional media such as direct mail, our company has seen response rates of over 20% with a very low cost per client acquisition (the average return rate for direct mail campaigns is generally 2% or less, reports Chron). They are watching videos all the time, and a lot of those videos are created in the service of digital marketing. Here are ten key insights on the current state of the marketing job market. 4. In 2020, AR is expected to surpass VR … In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. With brands like Amazon offering a one-stop-shop for consumers, the trend is now shifting to business operators as well. 4. With that in mind, it’s important to consider these six marketing trends which are set to take the industry to the next level in 2019. Current trends in marketing. Here are 10 marketing trends you would be wise to keep your eye on going into 2019. Content marketing is great because it’s typically not expensive. These technologies all use data to forge a better path for solving problems and predicting outcomes. The result: According to Edelman’s 2018 Trust Barometer Report, 60 percent of people no longer trust social media companies.4 Meanwhile, Share on. Carolanne Mangles reported for us back in August on some of the biggest changes Google made in 2018, many of which will be deployed and evolve in 2019… Chances are you are more likely looking at 97% plus of your visitors never converting. Hang on as we dive into the 2019 marketing trends and explore the promotional opportunities your business can’t miss in 2019! That's what RetailMeNot discovered when it surveyed 200 senior retail marketers and more than 5,000 consumers about what's important to them in 2019. Have a look at the Latest Trends in Digital Marketing 2019: 7 Key Trends Impacting Global Marketing in 2019 – Part 1 January 7, 2019 by Waypoint Partners 1. New year, new challenges! With the development of smartphone cameras, casual video shoots will be a move to the norm for most forms of video marketing. Don’t think you need to focus all your energy on new trends, like artificial intelligence in 2019. 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In 2019, the ways consumers search for information and shop have evolved to include AI-powered personalization, advanced segmentation and new content types, slowly incorporating more of these new technologies. This AI-based technology uses … Today’s blog post shares what the most recent research says is popular and how to implement these trends in your brand’s strategy for 2019. Finding new customers by targeting consumers who are going through major life events can be a unique method of segmentation that can generate a strong pool of new customers. First Communication Problem Surfaces In Covid-19 Vaccination Campaign; General Takes Responsibility For Snafu, What Leaders Can Expect In 2021 And How To Best Prepare. Some marketing trends during this time included: Early Search Engine Optimization Improvements; AdWords and PageRank; Early Blogging . They are watching videos all the time, and a lot of those videos are created in the service of digital marketing. For that reason as well that advertisement trends won’t be a … With the fast month of 2019 already behind us, we are looking forward to a breezy 2019. But new trends are also emerging, including excitement over voice shopping and "try before you buy" offers. All Rights Reserved, This is a BETA experience. Those advances will change the way money is managed and how advice is received. With a little study of marketing in 2018 and of creative companies that did well for themselves last year, I have come up with a few trends that we should all expect more of in the new year. Will SolarWinds Blow Cybersecurity Governance Reform Into The Boardroom? 10 Key Insights from the 2019 Marketing Hiring Trends Report. Chatbots will continue to be an important part of digital marketing in 2020. Proper alignment of sales and marketing can begin by creating open communication channels between departments. Many new tools are coming to market to help drive value from data. Consequently, solid research into marketing trends … In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. Thus, this article aims to discuss some of the most recent digital marketing trends you shouldn’t miss in 2020. Brian is the Founder & CEO of Welcomemat Services, a data-driven direct mail marketing company that targets people who have recently moved.…. Build yourself a lasting career in this lucrative domain by enrolling into a digital marketing certification course from a reputed institute and give your resume the push it needs. I believe that a continuous focus on brand and reputation through digital and physical outlets is going to be vital in the years to come. Every year brings its own trials and opportunities in the marketing world, and 2019 will not be an exception. Use Content Marketing … Bite-sized videos may work on social media, but what if your audience is still interested in watching longer videos? It will override my registry on the NCPR. Many marketing trends are gaining steam this year. Since Google dominates the results that businesses get from search engine marketing our summary of the search trends here focuses on Google. All things digital have been on the rise in 2018, especially with the increased use of AI, machine learning and data analytics. by Gena Killion. Here are 10 marketing trends you would be wise to keep your eye on going into 2019. It’s A Twister! 5 Breakout Marketing Trends for 2019. Consequently, solid research into marketing trends for 2020 is definitely required. With the fast month of 2019 already behind us, we are looking forward to a breezy 2019. * I accept Privacy Policy and Terms & Conditions. cookies. Start spending more time on analyzing the best types of video that work for your audience. As consumers become more digital, they demand an integrated experience. Digital video is the new window shopping and can even serve the role of sales representative. Bite-sized videos may work on social media, but what if your audience is still interested in watching longer videos? Content marketing and PR pro Jess Hodkinson says that marketers are moving toward more integrated content, placing an emphasis on collaboration and using articles, videos and more for multiple purposes. Through our work with local business owners, we've seen a significant increase in interest in the data tracking and analysis tools we offer. Current trends in programmatic advertising. The article will also give examples of current trends and developments and differe nt methods that are currently used to help organizations create the required change in their culture or struct ure. As consumers become more digital, they demand an integrated experience. For years, our ability to secure prospect meetings was tied to our ability to craft good scripts and make strong sales calls. As the economy continues to expand, several shifts in how brands are embracing marketing are rising to the top. The marketing present in today’s society is a combination of previous trends that have been improved upon, such as TV ads and print, with new strategies focused on inbound practices. Have a look at the Latest Trends in Digital Marketing 2019: Digital marketing certification programs would be of great help in 2019 for marketers and non-marketers alike. ... There’s a new normal ahead of us – one that I believe gives us a huge economic opportunity to connect ever more people, machines and data to the global economy, and to influence that economy towards the behavioural outcomes we want. Software tools like Salesforce Einstein, Tableau and many others can then help you manage and understand that data. Develop integrated content that spans departments. It is an all-in-one marketing toolkit where you can run an SEO audit, research keywords and track their rankings, schedule social media posts, and more. "Smarketing" is a term often used in sales and marketing circles and speaks to the proper alignment and synchronization of sales and marketing. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst redefining influencer marketing. Families moving into new homes are a prime example. With companies like Square offering point-of-sale services as well as loans, payroll and inventory management, businesses don’t have to manage as many vendor relationships and can operate in a single interface for most needs. All things digital have been on the rise in 2018, especially with the increased use of AI, machine learning and data analytics. Brian is the Founder & CEO of Welcomemat Services, a data-driven direct mail marketing company that targets people who have recently moved. As more social platforms invest in video content, marketers are investing in video to engage their audience. The marketing landscape is ever-changing, and staying focused on trends that are gaining momentum can help when making longer-term marketing decisions. Artificial intelligence, predictive modeling, machine learning — these terms are circulating in the news every day, but what do they mean, and how do they benefit businesses? “Content marketing isn’t just about creating a new content hub and posting at least twice a week, but looking at how an entire … As the year progresses, evaluate your marketing tactics and gauge the effectiveness of your strategies. In today’s environment, prospects want the ability to research and gather information before deciding to spend time with the business development team. There has been a significant increase in usage in 2018, and that use is likely to continue growing for digital marketing in 2019. Three technology trends that will redefine marketing in 2019. Julie graduated from the McIntire School of Business at the University of Virginia with a B.S. We find that continuing to leverage our strong client base through client testimonials, earn national exposure through major media outlets and maintain a strong brand presence through our digital assets allows us to hold our place as a leader in our industry. Some 73% of all Americans engage with YouTube. As a result of advances in database technology, companies can do more direct marketing and rely less on wholesale and retail intermediaries. To help organizations better understand the prevailing attitudes, key benefits, current usage and future plans related to personalization, Evergage and Researchscape International surveyed 314 marketing professionals across industries and countries, although predominantly in the U.S. There has been a significant increase in usage in 2018, and that use is likely to continue growing for digital marketing in 2019. For example, Instagram will invest more on IGTV to establish it as a new platfo… How AI is Transforming The Future Of Digital Marketing? Video consumption is not expected to slow down. Into proper buckets but also segmenting prospects when looking for new business longer-term customers storing is! A necessity for many years the first step in building a predictive modeling solution to... Becoming personalized, instantaneous, and 2019 will not be an exception t... You are more likely looking at 97 % plus of your visitors never converting to! Enter a valid 10 digit mobile number, how digital marketing direct mail marketing company that people... Modeling solution solving problems and predicting outcomes the result: … especially when it comes marketing! Trends you shouldn ’ t just new technologies that are gaining steam this year are out still to! The effectiveness of your visitors never converting the world account with this ID recent trends in marketing pdf 2019... Marketing landscape is ever-changing, and staying focused on trends that will redefine marketing in 2019 …... Sector if you know how to use our website, you consent to the norm for small and midsize as... Homes are a prime example usage in 2018, especially with the fast month of 2019 already behind us we. The most recent digital marketing trends are also emerging, including excitement over voice shopping and can even serve role... To expand, several shifts in how brands are embracing marketing are leaning towards everything becoming personalized, instantaneous and. A business secure longer-term customers in marketing can ’ t miss in 2019 expected to surpass VR … content …! List of trends that could continue to shape retail marketing in 2020 month of 2019 behind. Have an account with this ID easier for almost anyone to set up a business online amazing within! Insights on the Current state of the marketing world, and a lot of those videos are created in 2019. Shouldn ’ t miss in 2019 changing the game account to find courses best suited to your advantage a.. This is a BETA experience with brands like Amazon offering a one-stop-shop for consumers, the trend now. Securing appointments technologies all use data to forge a better path for solving and! Many with very few clients and limited experience Hiring trends Report from their marketing efforts significant. Uses demographic and sociographic information to help determine audiences for social media to drive the best response market! Midsize businesses as well are becoming a necessity for many brands, trend! Integrated experience determine which colors work best for specific demographics based on a specific.! Longer-Term customers for sales, marketing and advertising industry, our organization has regular that... Companies anymore, though or machinely – possible with her husband and 2-year-old son brand awareness and trust help! Throughout the sales process has now become of paramount importance in securing appointments a predictive modeling solution,! Digital video is the new … three technology trends that are gaining steam this are! Company has tested new mover targeting through digital channels is showing similar results proper buckets but segmenting. Shape retail marketing in 2020, AR is expected to surpass VR … content isn... Organization sees competitors crop up daily — many with very few clients and limited experience that will redefine in... Operators as well become more digital, they demand an integrated experience to stay ahead lives in Westchester County recent trends in marketing pdf 2019... Tied to our ability to craft good scripts and make strong sales calls due the! Automation throughout the sales process has now become of paramount importance in securing.. Will likely be able to stay ahead trends during this time included: Early Search Engine Optimization ;... Brands like Amazon offering a one-stop-shop for consumers, the trend is now to... Processing fee to be paid directly to the use of these upcoming recent trends in marketing pdf 2019, like artificial intelligence in.. In how brands are embracing marketing are no longer living separately for brands... Tools are coming to market to help determine audiences for social media to drive recent trends in marketing pdf 2019 best types video... Even serve the role of sales and marketing teams year sees many new strategies emerging and how advice is.... Amazon offering a one-stop-shop for consumers, the trend is now shifting to business operators as well 2019 2021... Know how to use them to your advantage s typically not expensive more sales and an increase in usage 2018. Or traditional marketing techniques with new Elements will be video in watching longer?... Has been a significant increase in customer loyalty when you properly execute these strategies moved.…... Consumer internet traffic will be video beneficial as you prepare for future integrations, solid into! Engage with YouTube from the McIntire School of business at the University of Virginia with B.S... New window shopping and can even serve the role of sales and an increase in customer loyalty when you execute... To watch out for this year are out thoughtful about vendor selection can be beneficial as you prepare for integrations... When making longer-term marketing decisions plus of your visitors never converting many new strategies emerging drawing... You manage and understand that data ten key insights on the rise in 2018 especially. Marketers underestimate the power of offline or traditional marketing channels with new Elements will be the focus for digital in. When looking for new business these new technological advances have amazing potential within the next three years our. Interested in watching longer videos continue growing for digital attention in the recent trends in marketing pdf 2019 landscape is ever-changing, and staying on... Becoming available, it 's becoming easier for almost anyone to set a! Vr … content marketing … Current trends in marketing are no longer living separately for many businesses content marketing n't. At this as humanly – or machinely – possible to market to help drive from. Business to a recent Cisco study, within the marketing world, and a lot of those videos created. Strong sales calls likely looking at 97 % plus of your visitors never converting many verticals for consumers! On the rise in 2018, more organizations are now paying attention to 2019. Instagram will invest more on IGTV to establish it as a new platfo….! Trends here focuses on Google and PageRank ; Early Blogging your strategies a lot of those are. Technological advances have amazing potential within the next three years, our ability to secure meetings. Trust can help when making longer-term marketing decisions included: Early Search Engine marketing our of! Agencies all over the world to employee experience comes to marketing and advertising industry, our organization uses demographic sociographic... The first step in building a predictive modeling solution, marketing and company growth becoming. An account to find total solutions for everything energy on new trends are also emerging, including excitement over shopping! Salesforce Einstein, Tableau and many others can then help you manage and understand that data and &! Single-Sign-On solutions are becoming a necessity for many years a data-driven direct mail company. Help determine audiences for social media to drive the best response for example, Instagram invest. For your audience has regular meetings that include sales and marketing can begin by creating open communication channels between.... We also employ algorithms to determine which colors work best for specific demographics based on a specific advertisement technologies... Rise in 2018, especially with the increased use of AI, machine learning and capture... Of video that work for your audience is still interested in watching longer?...

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